<b:with var='style'
       value='”background-image: url(\”” + data:sourceUrl “\”); “
           + “ width: “ + data:width + “px; “ '>
 <div id=’header-outer’>   
   <div id=’header-inner’ expr:style=’data:style’>
     <h1>Mi cabecera</h1>
   </div>
 </div>
</b:with>